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Resume
Strategic product designer with 12+ years of end-to-end ownership across SaaS, e-commerce, payments and government platforms. Equally at home shaping early-stage product direction as delivering production-ready experiences.
I close the gap between business strategy, user insight and engineering reality.
Experience
Lead UX/UI Designer • NATO ACT Innovation Hub • Jul 2021 – Jan 2026
Owned the end-to-end design process for products that supported NATO's strategic innovation agenda operating inside high-accountability, security-sensitive environments, leveraging latest technologies and AI.
Led end-to-end discovery across complex, multi-stakeholder programmes: structured research plans, stakeholder interview series, synthesis and problem framing that turned ambiguous briefs into actionable design strategy.
Defined product requirements and MVP scope in collaboration with product managers, engineers and stakeholders.
Owned the full design process: user flows, wireframes, interactive prototypes and high-fidelity UI, iterating rapidly in Agile sprints while maintaining rigorous usability and accessibility standards (WCAG).
Translated operational and regulatory constraints into clear, usable interfaces, balancing security requirements with genuine usability.
Delivered rapid MVPs to validate product concepts and reduce delivery risk, supporting faster decision-making at the programme level.
Senior UX/UI Designer • 2Checkout (Verifone) • Jun 2019 - Jul 2021
Core designer on a global payments platform serving merchants worldwide, responsible for checkout UX, conversion optimisation and two major platform redesigns.
Led the redesign of two flagship platforms, driving UX strategy and decision-making from discovery through to validated, production-ready design.
Member of a specialist CRO team: designed, planned and evaluated A/B experiments to reduce checkout friction and improve conversion across high-traffic flows.
Conducted user interviews and usability testing throughout the product lifecycle, continuously closing the loop between insight and design iteration.
Collaborated closely with engineering through backlog refinement, sprint ceremonies and UX reviews and performed post-QA design checks to ensure implementation integrity.
UX/UI Designer • Hogarth & Ogilvy (WPP Group) • Aug 2017 - May 2019
Delivered UX and digital design across a high-volume WPP agency environment, managing multiple concurrent projects for global brands under demanding timelines without compromising quality.
Owned UX design end-to-end across web applications, marketing platforms and multi-channel digital campaigns from initial concept through to polished, production-ready output.
Ran user interviews and usability testing independently, translating findings into design iterations and presenting rationale clearly to clients and internal stakeholders.
Designed and adapted creative digital assets across multiple brand systems simultaneously, maintaining rigorous visual consistency and usability standards across every deliverable.
Applied interaction design principles and accessibility best practices to create engaging, inclusive experiences across a diverse range of project types and industries.
Operated at pace in a fast-moving agency setting — managing competing priorities, client feedback cycles and cross-team dependencies across multiple live projects at once.
UX/UI Designer • UX Project • Mar 2017 - Aug 2017
Delivered UX and digital design across a high-volume WPP agency environment, managing multiple concurrent projects for global brands under demanding timelines without compromising quality.
Led discovery and research phases independently: planned and ran user interviews and focus groups, synthesised insights and translated them into clear problem definitions.
Designed and delivered user flows, personas, wireframes, prototypes and final UI — owning each stage and presenting work directly to clients.
UX/UI Designer • Renault Group • Jan 20176- Jan 2017
Designed UX and UI solutions for corporate web platforms as part of a global digital transformation initiative.
Produced research outputs, wireframes, mockups and digital marketing assets in a large enterprise environment.
Education and Certifications
Core Skills
Research User research (qual & quant), stakeholder interviews, synthesis, problem framing, usability testing
Product Requirements definition, MVP scoping, concept design, design strategy, A/B experimentation
UX Design Information architecture, user flows, wireframing, prototyping, interaction design, end-to-end journeys
Systems Component libraries, style guides, accessibility (WCAG 2.0), inclusive design
Collaboration Agile/Scrum, backlog refinement, cross-functional facilitation, design reviews, stakeholder management
Technical Knowledge of HTML, CSS and front end implementation principles
Tools - Pro eficient in: Figma, Sketch, Axure, Adobe CC (Photoshop, Illustrator, XD, InDesign) · Miro, FigJam, Framer, Figma Make · Maze, Amplitude, Hotjar, Adobe Analytics, VWO · Zeroheight, Confluence, Notion, Jira, Github
Languages
English Bilingual / Full Professional (IELTS 8.5)
Romanian Native
French Full Professional
Spanish Professional
Recommendation
"From a developer’s perspective, Andreea’s work stands out for its clarity, consistency, and strong user-centered thinking. Her designs are not only visually refined, but also practical and well thought out from an implementation point of view. She communicates design decisions clearly, is open to feedback, and collaborates closely with developers to ensure smooth and efficient execution.
Andreea asks the right questions, and approaches problems with curiosity and attention to detail. This results in intuitive solutions that improve both the user experience and the overall quality of the product.
Andreea is a reliable and talented professional, and a real asset to any product or design team. I would gladly work with her again and confidently recommend her to any organization looking for a strong UX/UI designer and collaborative team member."
Tech Lead, Full Stack Engineer, Co-Founder at Tech Breeze